What Are The Benefits Of Video Marketing?


Video marketing does all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can't help but be drawn to moving images, whether they show a cat jumping into a box or a service provided by a company. Read on to learn how this visual marketing tool can help your business. Learn the benefits of video marketing by experts and execute the points:

1. Video increases conversion rates.
The video should be viewed as an investment according to HubSpot, including video on a landing page can increase conversions by 80%. Seeing a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to become a potential customer, rather than just reading the same information alone.

2. Video is a great addition to your email marketing campaigns.
We all get flooded with email and getting someone to actually open their email is a growing challenge. Simply by using "video" in your subject line you can increase open rates and decrease unsubscribe rates. 

3. Search Engines Videos
Search engines search for content that appeals to viewers. Nothing attracts more and more visits to the page like a video. Not only that, but YouTube is also the second-largest search engine behind Google. If you put your video on YouTube and on your website, your visibility and opportunity to appear in the search increase considerably. Also, if you promote your video through social media, your chances of being found skyrocket!

4. The video builds trust and credibility.
Video is the perfect way to create a personality for your company and your brand, allowing you to connect with your viewer and gain their trust. 

5. The video encourages social actions.
Let's face it: this is the era of viral videos. And 92% of mobile video consumers share videos with others. This is your chance to have fun and really show what your business is about.

From creating an instructional video to using live Facebook, there is a wide range of opportunities to choose from. It is no longer just for big brands. everyone should agree with the video.

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