What Are The Benefits of Video Marketing?

Video is the new strategy to increase the lead to an increase in conversation and increases awareness for business and popularity among the audience:

1. Video increases conversion rates.
The video should look like an investment: according to HubSpot, including the video on a landing page can increase conversions by 80% Seeing a compelling presenter in a video can absolutely influence the buying behavior and convince a visitor to become a potential customer (or a potential customer to become a customer!), Instead of simply reading the same information alone. Transmitting the right emotions through video is a powerful selling tool! In addition, they can serve as tutorials or integrated testimonials, depending on the angle you are looking for.

2. The video is a great addition to your email marketing campaigns.
We all get flooded with email and getting someone to really open their email is a growing challenge. The simple use of "video" in your subject line can increase opening rates and lower rates. The video in an email leads to a 200-300% increase in the click rate, a surprising statistic. But in most cases, you cannot deny that it is easier to watch a video than to sit and read the text, right? This is particularly effective if you are demonstrating how to use your product or express something that you simply cannot convey with the same impact through the written word.

3. Search engines video.
Search engines look for content that appeals to viewers. Nothing attracts more visits from larger and longer pages like a video. YouTube and on your website, your visibility and opportunity to appear in the search increase considerably. Also, if you promote your video through social networks, your chances of being found go through the clouds!
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4. The video builds trust and credibility.
Video is the perfect way to create a personality for your company and your brand, allowing you to connect with your viewer and gain their trust. 90% of users say that product videos are useful in the decision process. The more videos you have to help educate and inform your customers, the more it will be based on that trust base. And trust translates into sales.

5. The video encourages social actions.
Let's face it: this is the era of viral videos. And Almost About 92% of mobile video From consumers share videos with other People on chats and groups. This is your chance to have fun and really show what your company is about.